2007-2009
They took a chance on their idea and moved to Camden, New Jersey, renting space at Rutgers University's Business School Small Business Incubator after leaving their design firms. However, the 2008 financial crisis devastated the company. By early 2009, they had no staff and had nearly lost their life savings. Though they considered closing and filing for bankruptcy, their accountant convinced them to keep going, and they committed fully to saving the business.